Marketing online banking to the indifferent consumer: A longitudinal analysis of banks' actions
- 1 March 2004
- journal article
- Published by Springer Nature in Journal of Financial Services Marketing
- Vol. 8 (3) , 231-243
- https://doi.org/10.1057/palgrave.fsm.4770122
Abstract
No abstract availableKeywords
This publication has 0 references indexed in Scilit: