Trends in Attitudes Toward and Participation in Survey Research

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Abstract
This study, now in its sixth wave, examines trends in consumers' willingness to be surveyed as well as attitudes toward being interviewed and toward the survey research industry in general. The results raise some important questions in terms of multiple participation and its effect on the validity of survey data. They also challenge researchers to examine their own standards and practices in order to enhance the relationship between researchers and the participants.

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