The Effects of Repetition of Refutational and Supportive Advertising Appeals
- 1 February 1973
- journal article
- Published by JSTOR in Journal of Marketing Research
- Vol. 10 (1)
- https://doi.org/10.2307/3149405
Abstract
A laboratory experiment compared the effects of repetition of refutational and supportive advertising appeals. When respondents were segmented on the basis of p...This publication has 0 references indexed in Scilit: