Abstract
The American Medical Association ( AMA ) has recently published guidelines for the receipt of gifts from industry representatives . To examine faculty members ' attitudes toward that AMA policy as it pertains to gifts from the pharmaceutical industry , the authors surveyed the faculty of the University of Kentucky College of Medicine in 1991 . Of 462 faculty members , 248 ( 54 %) completed the questionnaires . The faculty generally agreed with the AMA guidelines . A majority of the faculty believed that personal relationships had the potential to influence prescribing patterns but that gifts , in general , did not greatly influence prescribing behaviors . Compared with the 169 M . D . faculty , the 69 Ph . D . faculty significantly favored more restrictive policies ( p less than . 001 ). The authors discuss both the ethical considerations and the utility of guidelines for physician-industry interactions .

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