Do Trade Shows Pay off?
- 1 July 1995
- journal article
- Published by SAGE Publications in Journal of Marketing
- Vol. 59 (3) , 75
- https://doi.org/10.2307/1252121
Abstract
The authors report on the effects of a trade show on incremental sales and profits for a manufacturer of gas chromatographic equipment. Their analysis indicates...This publication has 0 references indexed in Scilit: