Consumer research to focus R&D projects

• 30 April 1984
• journal article
• Published by Wiley in Journal of Product Innovation Management
• Vol. 1  (2) , 70-84
• https://doi.org/10.1016/s0737-6782(84)80018-1

Abstract

Keywords

• CONSUMER RESEARCH
• FOCUS R&D PROJECTS
• RESEARCH TO FOCUS