Activation Research: Psychobiological Approaches in Consumer Research
- 1 March 1979
- journal article
- Published by Oxford University Press (OUP) in Journal of Consumer Research
- Vol. 5 (4) , 240-250
- https://doi.org/10.1086/208736
Abstract
Activation is a psychobiological concept that plays an important role in explaining consumer behavior. Following an introduction to the theory and meKeywords
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