Does Advertising Lower Consumer Prices?
- 1 October 1973
- journal article
- Published by SAGE Publications in Journal of Marketing
- Vol. 37 (4) , 19
- https://doi.org/10.2307/1250354
Abstract
Critics of advertising maintain that advertising raises consumer prices by increasing manufacturers' selling prices in several ways. Not only must the cost ...Keywords
This publication has 0 references indexed in Scilit: