An Application of the Probit Transformation to Tourism Survey Data

Abstract
An important question facing the tourism industry is the identification of those factors responsible for generating current and continuing visitor interest in a particular region. This study begins by examining various estimation techniques which may be applied to models in which an individual either possesses an attribute (in this case interest in an area) or does not. The advantages of the probit technique are detailed and an illustrative application of this technique is considered.

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