A Model of Motel-Choice
- 1 November 1974
- journal article
- Published by SAGE Publications in Cornell Hospitality Quarterly
- Vol. 15 (3) , 55-64
- https://doi.org/10.1177/001088047401500310
Abstract
This article is based on a study, The Psychology of Choice in the Lodging Market, for which the research was funded by the 3M National Adver tising Company. The author, Dr. Edward J. Mayo, is assistant professor of Marketing Man agement at the University of Notre Dame. In his research, he was assisted by Raymond Ander son and George Vondruska.Keywords
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