A Cross-National Investigation into the Individual and National Cultural Antecedents of Consumer Innovativeness
- 1 April 1999
- journal article
- research article
- Published by SAGE Publications in Journal of Marketing
- Vol. 63 (2) , 55-69
- https://doi.org/10.2307/1251945
Abstract
The authors examine antecedents of consumer innovativeness in a cross-national context. They propose a framework that distinguishes individual difference variab...This publication has 9 references indexed in Scilit:
- Brand Positioning Through Advertising in Asia, North America, and Europe: The Role of Global Consumer CultureJournal of Marketing, 1999
- Identifying innovative national markets for technical consumer goodsInternational Marketing Review, 1996
- The relationships among arousal potential, arousal and stimulus evaluation, and the moderating role of need for stimulationInternational Journal of Research in Marketing, 1996
- Exploratory consumer buying behavior: Conceptualization and measurementInternational Journal of Research in Marketing, 1996
- A means-end analysis of brand persuasion through advertisingInternational Journal of Research in Marketing, 1995
- Waterfall and sprinkler new-product strategies in competitive global marketsInternational Journal of Research in Marketing, 1995
- The Effects of Culture and Socioeconomics on the Performance of Global Brand Image StrategiesJournal of Marketing Research, 1995
- Consumer Innovativeness and the Adoption ProcessJournal of Consumer Psychology, 1995
- The self and social behavior in differing cultural contexts.Psychological Review, 1989