Audience perceptions of family viewing time

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Abstract
This study, involving a telephone survey conducted in two Michigan cities on the topic of Family Viewing Time, probes (1) respondents’ reactions to perceived changes in program content, (2) their assessment of the suitability of television offerings for family viewing, (3) their evaluation of violent and sexual content, and (4) their viewing habits with respect to FVT. The survey showed that less than half of those sampled were aware of FVT. Those who were aware tended to perceive less violent and sexual content before than after 9 p.m. since the institution of FVT. Those with young children found 7 to 9 p.m. programming more suitable for family viewing, but found little change in sexual content between 7 and 9 p.m. The results of the survey suggest that further study is needed in the area of audience perception of the amount vs. the scheduling of programming containing violence and sex.

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