Economic policy essay: Broadcasting industry response to new technologies

1 September 1989

journal article
research article
Published by Taylor & Francis in Journal of Media Economics

Vol. 2 (2) , 67-86
https://doi.org/10.1080/08997768909358186

Abstract

This essay explores how the broadcasting industry and its audiences have responded to the introduction of new broadcast technologies, including color TV, UHF TV, VCRs, AM stereo, and stereo TV, and asserts that broadcasters and audiences have complementary roles in determining what will be introduced and accepted. The authors argue that broadcasters and government—as the representative of community and audience interests—need to play roles in setting standards for new technology based on the principle of promoting efficiency.

Keywords

This publication has 3 references indexed in Scilit:

Standardization, Compatibility, and Innovation
The RAND Journal of Economics, 1985
Predicting the Adoption of Broadcasting Innovations by Relating Technical Attributes to User Needs: Implications for System Designs
IEEE Transactions on Broadcasting, 1983
A Human Factors Research Program for Videotex Technology
IEEE Transactions on Broadcasting, 1982