The Self-Actualizing Socially Conscious Consumer

1 September 1976

journal article
Published by Oxford University Press (OUP) in Journal of Consumer Research

Vol. 3 (2) , 107-112
https://doi.org/10.1086/208658

Abstract

A personality-related study was made of individuals exhibiting socially conscious consumer behavior. It was found that these individuals may be characterized as “self-actualizing” as Maslow uses the term. The findings expand previous findings by Webster, and they are evidence that a holistic approach to personality measurement is possible in consumer research.

Keywords

HOLISTIC APPROACH
SOCIALLY CONSCIOUS CONSUMER
CONSUMER BEHAVIOR
ACTUALIZING SOCIALLY
PERSONALITY RELATED

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