Attitude Change and Behavioral Change
- 1 January 1966
- journal article
- Published by Oxford University Press (OUP) in Public Opinion Quarterly
- Vol. 30 (4) , 529-550
- https://doi.org/10.1086/267454
Abstract
The literature on opinion and attitude change continues to probe deeper. The author of this paper argues that attitude change is a function not merely of attitude toward an object but also of attitude toward a situation. This proposition further complicates the study of expressed opinion change and behavior change in relation to attitude, and leads the author to consider several new methods for assessing attitude change.Keywords
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