Speculative chemical research—how many eggs in a basket?
- 1 February 1973
- journal article
- Published by Wiley in R&D Management
- Vol. 3 (2) , 71-81
- https://doi.org/10.1111/j.1467-9310.1973.tb01004.x
Abstract
It is pointed out that the initial, speculative, phase of new product chemical research to a large extent consists of a search amongst a large number of formulations for potential new products. A probabilistic model of this process is described. The use of this model to suggest appropriate allocations of effort to individual projects, and a reasonable over‐all spread of risk, is discussed and illustrated.Keywords
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