Advertisements as Artefacts
- 1 January 1989
- journal article
- Published by Taylor & Francis in International Journal of Advertising
- Vol. 8 (3) , 205-218
- https://doi.org/10.1080/02650487.1989.11107106
Abstract
No abstract availableThis publication has 3 references indexed in Scilit:
- Schema-theoretics and semiotics: Toward more holistic, programmatic research on marketing communicationSemiotica, 1988
- Marketing, or the Anthropology of ConsumptionEuropean Journal of Marketing, 1987
- OIKOS: Convergence in business ethicsJournal of Business Ethics, 1986