The power of placebo
- 21 December 1996
- Vol. 313 (7072) , 1569-1570
- https://doi.org/10.1136/bmj.313.7072.1569
Abstract
Many non-specific concomitants of treatments help to determine the direction and size of the placebo effect. These can be placed on a continuum ranging from the tangible to the intangible.3 The form of medications, touch, words, gestures, and the ambience of the consultation can all play a part in conveying a doctor's confidence in a treatment, empathy with the patient, and professional status.4 5 6 Non-specific aspects of …Keywords
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