Software Tools for Data Collection: Microcomputer-Assisted Interviewing

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Abstract
Computer-assisted interviewing by telephone, in person, and through mailed diskette is increasing in use. The phenomenal success of computer-assisted interviewing is attributed to the speed of data collection and processing, increased accuracy of results, lower costs, reductions in respondent-interviewer burden, and the researcher's enhanced ability to elicit appropriate information through detailed contingent questioning or branching systems. Here attributes and capabilities for computer-assisted data collection are evaluated in 16 microcomputer-based packages. Keywords: computer-assisted interviewing, computer-assisted telephone interviewing, telephone interviewing, mail survey, computer-assisted personal interviewing.

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