A Strategic Model for University Planning

1 July 1979

journal article
Published by Taylor & Francis in Journal of the Operational Research Society

Vol. 30 (7) , 603-609
https://doi.org/10.1057/jors.1979.152

Abstract

With limited resources and operating in a rapidly changing environment, universities need to formulate strategies for making the most effective use of these resources. This paper shows how modern portfolio planning concepts can be used for this task. A strategic model is developed for a British university and its use in evaluating existing courses, planning new ones and allocating resources is illustrated.

Keywords

ALLOCATING RESOURCES
STRATEGIC MODEL
FORMULATE STRATEGIES
USE OF THESE RESOURCES
UNIVERSITY PLANNING
PLANNING CONCEPTS
PLANNING NEW
PORTFOLIO PLANNING

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