Travel Market Segmentation and the Implementation of Market Strategies
- 1 January 1980
- journal article
- research article
- Published by SAGE Publications in Journal of Travel Research
- Vol. 18 (3) , 2-8
- https://doi.org/10.1177/004728758001800301
Abstract
A market segmentation study performed for the Travel Bureau, Michigan Department of Commerce, demonstrated the impact of tourism on employment and income to the state and was useful in obtaining increased funds from the state legislature for promotion of tourism in the state.Keywords
This publication has 4 references indexed in Scilit:
- Market Segment Response to the Marketing Decision VariablesJournal of Marketing Research, 1974
- Selecting the Superior Segmentation CorrelateJournal of Marketing, 1974
- The Concept and Application of Life Style SegmentationJournal of Marketing, 1974
- A Segmentation Research Design Using Consumer Panel DataJournal of Marketing Research, 1972