An Empirical Investigation of the Influence of Information on Reference Prices for Public Swimming Pools
- 1 July 1987
- journal article
- research article
- Published by Taylor & Francis in Journal of Leisure Research
- Vol. 19 (3) , 223-235
- https://doi.org/10.1080/00222216.1987.11969689
Abstract
The impact of supplying contextual information on the reference price for public swimming pools was investigated. Three randomly assigned groups received different information treatments and a control group received no information. The information given to the three treatment groups was (1) the cost of service delivery; (2) the price charged by a private competitor; and (3) both service delivery cost and the private competitor's price. Provision of this information led to a substantially higher reference price in each of the three treatment groups when compared to the control group.Keywords
This publication has 2 references indexed in Scilit:
- Marginal Cost Pricing and the Efficient Provision of Public RecreationJournal of Leisure Research, 1987
- USING CONSUMER EXPECTATIONS AS AN INPUT TO PRICING DECISIONSJournal of Consumer Marketing, 1984