Quantitative Analysis of Motion Picture Content

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Abstract
The fact that the more than fifty million American moviegoers are influenced, consciously or unconsciously, for good or for bad, by their weekly search for entertainment and escape via the cinema has long been accepted. The motion picture, a product of our culture, has in turn become a profound influence upon it. And yet, heretofore, no satisfactory means has existed to measure the content of that influence. Mrs. Jones, who is now chief of the Motion Picture Analysis Division of OWI's Bureau of Motion Picture in Hollywood, here presents the results of an experimental study designed to provide an instrument capable of measuring with scientific exactness the content of each motion picture as it is released. Since her graduation from the University of Chicago in 1934, the has been associated with several important public opinion research projects, notably a survey of Communist Propaganda, which she conducted with Dr. Harold D. Lasswell, and the studies of the Hollywood motion picture colony directed by Dr. Leo C. Rosten.

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