The Use of Models in Marketing Timing Decisions
- 1 August 1967
- journal article
- Published by Institute for Operations Research and the Management Sciences (INFORMS) in Operations Research
- Vol. 15 (4) , 720-737
- https://doi.org/10.1287/opre.15.4.720
Abstract
Two cases illustrate the utility of simple models to aid pricing of obsolescent products. Both models yield surprisingly simple, easily implemented decision rules. They demonstrate that “back of the envelope” modeling can still help management decision making.Keywords
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