Management perspectives on Markstrat: The GE experience and beyond
- 1 December 1987
- journal article
- Published by Elsevier in Journal of Business Research
- Vol. 15 (6) , 491-501
- https://doi.org/10.1016/0148-2963(87)90034-8
Abstract
No abstract availableKeywords
This publication has 1 reference indexed in Scilit:
- Assessing marketing riskJournal of Business Research, 1987