Social Character and Acceptance of New Products
Open Access
- 1 February 1970
- journal article
- research article
- Published by SAGE Publications in Journal of Marketing Research
- Vol. 7 (1) , 111-113
- https://doi.org/10.1177/002224377000700116
Abstract
No abstract availableThis publication has 2 references indexed in Scilit:
- A Study of Riesman's Theory of Social CharacterSociometry, 1962
- Preference for new products and its relationship to different measures of conformity.Journal of Applied Psychology, 1960