Epidemics, Panic and Power: Representations of Measles and Measles Vaccines

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Abstract
In anglophone countries, there have been increasing efforts to vaccinate the total population. A number of strategies have been employed in order to achieve this goal, including compulsory vaccination before children can attend school (USA); financial incentives to general practitioners and other vaccinators to achieve vaccination targets (UK); and, in New Zealand, a system known as mandatory choice. The New Zealand system involves education centres being co-opted into the medical domain to encourage parents to vaccinate their children. In order to promulgate such strategies, ‘vaccinepreventable’ diseases, vaccines, parents of unvaccinated children, and the children themselves are represented in particular ways. This paper examines the last three ‘epidemics’ of measles in New Zealand and the way in which the campaigns to prevent these epidemics represented the disease and other agents. Drawing on Foucault’s concepts of governmentality and bio-power, the paper explores the linkages between disease representations and the state.