Evaluation of Consumer Education Programs
- 1 December 1979
- journal article
- Published by Oxford University Press (OUP) in Journal of Consumer Research
- Vol. 6 (3) , 270-279
- https://doi.org/10.1086/208768
Abstract
The challenges and problems encountered in evaluating consumer education programs are discussed. This article focuses on the evaluation research literature and the experiences of the authors in attempting to evaluate a major consumer education program.Keywords
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