Consumer Segmentation via Latent Class Analysis
- 1 December 1976
- journal article
- Published by Oxford University Press (OUP) in Journal of Consumer Research
- Vol. 3 (3) , 170-174
- https://doi.org/10.1086/208664
Abstract
A nontechnical description of latent class analysis and a discussion of the CANDECOMP procedure and its application to consumer adoption of a new telKeywords
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