Abstract
The competition-induced transformation of the industrial environment, currently under way, is placing new demands on the engineering profession. The consequent opportunities and challenges facing the thermal community in the United States during the next decade are explored. It is suggested that the thermal community can take the lead in reversing the growing alienation of academic research from industrial needs by redefining its research agenda, by altering the format of technical meetings, by broadening and deepening training in heat transfer, and by supporting the establishment of ‘product family’ institutes at leading U.S. universities

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