Standpoint: On reconceptualizing ‘mass communication’
- 1 January 1992
- journal article
- review article
- Published by Taylor & Francis in Journal of Broadcasting & Electronic Media
- Vol. 36 (1) , 105-110
- https://doi.org/10.1080/08838159209364158
Abstract
Academic concern about the contemporary relevance of the term “mass communication” is misplaced. Properly refined, the concept can be a useful guide through a thicket of profound changes in the relationship between media industries and society.Keywords
This publication has 2 references indexed in Scilit:
- Towards a Sociology of the PressJournal of Communication, 1976
- The Decline of Mass MediaPublic Opinion Quarterly, 1973