Consuming Life
Top Cited Papers
- 1 March 2001
- journal article
- Published by SAGE Publications in Journal of Consumer Culture
- Vol. 1 (1) , 9-29
- https://doi.org/10.1177/146954050100100102
Abstract
This article posits a ‘mutual fit’ between consumer culture and the task posed to individuals under conditions of modernity: to produce for themselves the continuity no longer provided by society. It therefore explores the new forms of consumption formed from a shift from the functionality of needs to the diffuse plasticity and volatility of desire, arguing that this principle of instability has become functional to a modernity that seems to conjure stability out of an entire lack of solidity.Keywords
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