Marketing Teaching
- 1 January 1979
- journal article
- Published by Emerald Publishing in European Journal of Marketing
- Vol. 13 (1) , 15-26
- https://doi.org/10.1108/eum0000000004928
Abstract
No abstract availableKeywords
This publication has 3 references indexed in Scilit:
- Effective Decision Aids in MarketingEuropean Journal of Marketing, 1977
- The Demise of Management and the Ritual of EmploymentHuman Relations, 1975
- Marketing Education in British Business SchoolsManagement Education and Development, 1974