When marketing services, 4 Ps are not enough
- 1 May 1986
- journal article
- editorial
- Published by Elsevier in Business Horizons
- Vol. 29 (3) , 44-50
- https://doi.org/10.1016/0007-6813(86)90007-8
Abstract
No abstract availableThis publication has 7 references indexed in Scilit:
- Problems and Strategies in Services MarketingJournal of Marketing, 1985
- Consumer promotions in service marketingBusiness Horizons, 1983
- Classifying Services to Gain Strategic Marketing InsightsJournal of Marketing, 1983
- Guidelines for the advertising of servicesBusiness Horizons, 1981
- Breaking Free from Product MarketingJournal of Marketing, 1977
- Marketing Activities in the Service IndustriesJournal of Marketing, 1974
- A Model for Predictive Measurements of Advertising EffectivenessJournal of Marketing, 1961