Some Effects of Differing Information Processing Strategies on Husband-Wife Joint Decisions
- 1 September 1979
- journal article
- Published by Oxford University Press (OUP) in Journal of Consumer Research
- Vol. 6 (2) , 192-203
- https://doi.org/10.1086/208761
Abstract
For high-priced durable products, a husband and wife must select one multiattribute brand from a class of such brands. This paper examines the effectKeywords
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