A Model for Studying R&D. Marketing Interface in the Product Innovation Process
- 1 April 1986
- journal article
- Published by SAGE Publications in Journal of Marketing
- Vol. 50 (2)
- https://doi.org/10.2307/1251596
Abstract
It is proposed that a firm's strategy and how it perceives environmental uncertainty can influence the need for R&D-marketing integration. Factors relat...This publication has 0 references indexed in Scilit: