Elements that affect web credibility
- 1 April 2000
- proceedings article
- Published by Association for Computing Machinery (ACM)
- p. 287-288
- https://doi.org/10.1145/633292.633460
Abstract
We conducted an online survey about Web credibility, which included over 1400 participants. People reported that Web site credibility increases when the site conveys a real-world presence, is easy to use, and is updated often. People reported that a Web site loses credibility when it has errors, technical problems, or distracting advertisements. Our study is an early effort to identify Web credibility elements and empirically investigate the effect of each.Keywords
This publication has 1 reference indexed in Scilit:
- The elements of computer credibilityPublished by Association for Computing Machinery (ACM) ,1999