Influence of Rock Videos on Attitudes of Violence against Women

Abstract
144 undergraduate men viewed rock videos which contained content that was erotic-violent, erotic-nonviolent, nonerotic-violent, or nonerotic-nonviolent. Exposure to nonerotic-violent rock videos resulted in significantly higher Adversarial Sexual Beliefs scores and ratings of negative affect. These and other findings are discussed in terms of Bandura's concept of emotional incompatibility and the frustration-aggression model.

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