Prescription drug advertising trends: A study of oral hypoglycemics
- 1 January 1989
- journal article
- research article
- Published by Elsevier in Social Science & Medicine
- Vol. 29 (7) , 853-857
- https://doi.org/10.1016/0277-9536(89)90084-1
Abstract
No abstract availableKeywords
This publication has 5 references indexed in Scilit:
- Prescription drug advertising: Trends and implicationsSocial Science & Medicine, 1985
- The Subsiding Sizzle: A Descriptive History of Print Advertising, 1900-1980Journal of Marketing, 1985
- Market Structure and Advertising in the U.S. Pharmaceutical IndustryMedical Care, 1978
- Government Regulation and the Believability of Prescription Drug AdvertisingDrug Intelligence & Clinical Pharmacy, 1977
- The quality of drug advertisements in two finish medical journals. A comparison between psychotropic and other drug advertisementsSocial Science & Medicine (1967), 1973