The allocation of resources to marketing communications in industrial markets
- 1 October 1974
- journal article
- Published by Elsevier in Industrial Marketing Management
- Vol. 3 (5) , 297-310
- https://doi.org/10.1016/0019-8501(74)90005-4
Abstract
No abstract availableThis publication has 2 references indexed in Scilit:
- A Decision Sequence Analysis of Developments in Marketing CommunicationJournal of Marketing, 1973
- A Model of Adaptive Control of Promotional SpendingOperations Research, 1966