Competitor analysis: Some practical approaches

• 31 October 1984
• journal article
• Published by Elsevier in Industrial Marketing Management
• Vol. 13  (4) , 225-231
• https://doi.org/10.1016/0019-8501(84)90017-8

Abstract

Keywords

• COMPETITIVE
• SECONDARY
• COMPETITORS
• DIFFERENTIALS
• STRATEGIC
• CATEGORICAL
• SELLING
• EMPHASIS
• NEGLECTED
• ILLUSTRATE