Cue Representation and Selection Effects of Arousal on Persuasion
- 1 March 1996
- journal article
- Published by Oxford University Press (OUP) in Journal of Consumer Research
- Vol. 22 (4) , 373-387
- https://doi.org/10.1086/209456
Abstract
A popular prediction in persuasion research is that decreased ability to process information increases reliance on peripheral cues and decreases reliKeywords
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