Identification of Determinant Attributes: A Comparison of Methods
Open Access
- 1 May 1971
- journal article
- research article
- Published by SAGE Publications in Journal of Marketing Research
- Vol. 8 (2) , 184-191
- https://doi.org/10.1177/002224377100800205
Abstract
Not all product attributes are equally important in determining consumer preferences. This article distinguishes determinant attributes from nondeterminant ones and presents a cross-validation method for testing alternative approaches to identifying these key attributes.Keywords
This publication has 11 references indexed in Scilit:
- Consumer Choice Behavior: An Experimental ApproachJournal of Marketing Research, 1969
- How to Plan New Products, Improve Old Ones, and Create Better AdvertisingJournal of Marketing, 1969
- Semantic Properties of Selected Evaluation AdjectivesJournal of Marketing Research, 1968
- Determinant Buying Attitudes: Meaning and MeasurementJournal of Marketing, 1968
- How to Evaluate your Company ImageJournal of Marketing, 1959
- Psychological and Objective Factors in The Prediction of Brand Choice Ford Versus ChevroletThe Journal of Business, 1959
- Motivation Research and Advertising ReadershipThe Journal of Business, 1957
- Cognitive structure and attitudinal affect.The Journal of Abnormal and Social Psychology, 1956
- The Relationships between Preference and Purchase of BrandsJournal of Marketing, 1950
- Projective Techniques in Marketing ResearchJournal of Marketing, 1950