To be and where not to be

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Abstract
Store location analysis is now almost 10 years old in Tesco. The discipline has grown from an initial exploration of geographical data and sales forecasting techniques to a sophisticated system of market analysis. Retailers have always understood that location is paramount; but in Tesco there has been a desire to understand all locational aspects of store performance, site potential and consumer behaviour to the benefit of the company as a whole. This brief article considers the recent new challenges faced by the company, and considers the research response adopted.

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