Erratum
- 1 February 1989
- journal article
- research article
- Published by Emerald Publishing in Journal of Consumer Marketing
- Vol. 6 (2) , 61-70
- https://doi.org/10.1108/eum0000000002548
Abstract
This article has been withdrawn as it was published elsewhere and accidentally duplicated. The original article can be seen here: 10.1108/eb024737. When citing the article, please cite: Michael S. LaTour, Shaker A. Zahra, (1988), “FEAR APPEALS AS ADVERTISING STRATEGY: SHOULD THEY BE USED?”, Journal of Services Marketing, Vol. 2 Iss: 4, pp. 5 - 14.Keywords
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