Political Marketing: An Approach to Campaign Strategy. By Gary A. Mauser. (New York: Praeger Publishers, 1983. Pp. xiv + 304. $34.95.)
- 1 December 1984
- journal article
- Published by Cambridge University Press (CUP) in American Political Science Review
- Vol. 78 (4) , 1208
- https://doi.org/10.2307/1955976
Abstract
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