Patterns of Information Acquisition in New Product Purchases
- 1 September 1974
- journal article
- Published by Oxford University Press (OUP) in Journal of Consumer Research
- Vol. 1 (2) , 18-22
- https://doi.org/10.1086/208586
Abstract
Using a process methodology to examine information acquisition behavior, it was found that significant differences existed between the amount of information requested from the “friend” source by innovators about new products. Additionally, personal information sources were consulted after impersonal sources.Keywords
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