Dangers of mail surveys in ascertainment proceedings
- 1 September 1972
- journal article
- ascertainment of-community-needs
- Published by Taylor & Francis in Journal of Broadcasting
- Vol. 16 (4) , 431-439
- https://doi.org/10.1080/08838157209386363
Abstract
Focusing in a particular aspect of community ascertainment surveys is the following piece which takes the form of a well‐reasoned warning to station licensees and their counsel. Dr. Shosteck is head of Herschel Shosteck Associates, a communications and marketing survey research consulting firm in Washington, and teaches part time at Montgomery College in Silver Spring, Md.Keywords
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