Building brand loyalty and commitment

• 1 June 1994
• journal article
• Published by Springer Nature in Journal of Brand Management
• Vol. 1  (6) , 337-347
• https://doi.org/10.1057/bm.1994.17

Abstract

Keywords

• BRANDING STRATEGY
• BRAND MANAGEMENT
• MARKETING MANAGEMENT
• PRODUCT MANAGEMENT
• STRATEGIC MANAGEMENT
• BRAND MARKETING
• BRAND EQUITY