Color Preferences and Cultural Variation

1 June 1968

journal article
Published by SAGE Publications in Perceptual and Motor Skills

Vol. 26 (3_suppl) , 1203-1206
https://doi.org/10.2466/pms.1968.26.3c.1203

Abstract

160 American, Lebanese, Iranian, and Kuwaiti university students, with equal number of males and females in each group, expressed their preferences for 8 Ostwald hues (Red, Orange, Yellow, Yellow-green, Green, Blue-green, Blue, Purple) through the method of paired comparisons. Definite cultural and some sex differences were found. Results are discussed in view of the current preconceptions about cultural and sex differences in color preferences.

Keywords

SEX DIFFERENCES
CULTURAL VARIATION
PREFERENCES
UNIVERSITY STUDENTS
YELLOW
PAIRED COMPARISONS
BLUE GREEN
EQUAL NUMBER
DEFINITE CULTURAL

This publication has 2 references indexed in Scilit:

Color and Affect: A Review and Semantic Evaluation
The Journal of General Psychology, 1952
RACE PSYCHOLOGY
Journal of Nervous & Mental Disease, 1931